March 4, 2019

While being interviewed for any position, one key question that often arises is that “Why do you think you are a good fit for the company?”. At that moment, we recall the answer that was rote learned for this particular question before appearing for the interview, and conveniently deliver it.

What we often miss is the crucial step that comes prior to the interview. We need to sit back and think about whether the organization is right for us. Give importance to yourself and your opinion, because only YOU are aware about your professional aspirations. Therefore, when I heard that “so & so”the company has the best Management Trainee Program in Pakistan, I didn’t just take their word for it. Instead, I explored what qualities lead them to be the “best” among other programs.

Here are a few tips to gauge if you and your organization are a perfect match for each other.

  1. Question yourself

Before you move ahead with any decision, discover yourself and ask some basic questions on the basis of which you will decide further the kind of organization you want to join.

  • Are you more comfortable working solo or in teams?
  • Do you want to work in a casual, friendly work environment or a completely professional one?
  • Would you opt for flexi hours or strict 9 to 5 jobs?
  • Are you comfortable with frequent traveling?
  • Do you want to socialize with your colleagues after work or not?

These are just a few of the many questions that you should be questioning yourself on.

  1. Ask for the Job Description

A job description is a document that will list down what the organization wants from you in a role. But more importantly, it tells you whether you want to manage those responsibilities DAILY for a few dedicated years of your life. If you are the least bit skeptical about those duties, then simply back off, because trust me, you do not want to work in a role that you won’t enjoy.

Unfortunately, in Pakistan, the concept of JD is nearly non-existent. Companies usually do not develop it, and if they do, it is merely a “copy-paste” version of other JDs found online for the same position. While organizations do not usually send it in our country, I suggest do not shy away from asking for this essential document before going for the interview; read it carefully and clarify any questions you have over an email or in the interview itself.

  1. Engage in research

When interacting with the company in any form, be very vigilant. Take indications from every interaction, because they will give you clues to your puzzle!

Explore the company on all digital platforms such as Facebook, Linkedin, Instagram, Snapchat and what not! Study the company’s website in detail. Talk to people working in the organization and ask them about their experiences and specifically about the role you are interested in/applying for. Questioning them will give you an inside view of the workplace, which will help you gauge the culture of that organization. Specifically look at what values and practices they hold dearly, then analyze whether the same values are coherent with your personality. For example, if you someone who is comfortable with flexible working hours, then a job with traditional 9 – 5 work arrangements will demotivate you.

February 21, 2019

The Success Story of Abudawood

The sales and distribution leg of any FMCG company has always been considered as the biggest contributor in revenue. The key drivers in establishing a robust, efficient and cost-effective sales and distribution arm are a well-planned go-to-market strategy in line with the market dynamics.

For any FMCG company the most optimal way to launch its product portfolio quickly is to partner with a reputable sales and distribution company in the relevant territory. Abudawood Pakistan has successfully established its name in a very short span of time as the biggest distributors in Pakistan with numerous success stories to its name e.g being the first FMCG distribution company at national level in Pakistan with automated order processing via hand held terminals in SAP environment.

The open secret behind the success of Abudawood Pakistan is based on promoting an integrity driven culture where the voice of every employee gets equal importance regardless of his/her position in the organization. Every employee is encouraged to be judicious, to cherish diversity, to respect each other ideas, to be open in communication and to focus on teamwork, empowerment and accountability. These aforementioned values are the pillars of Abudawood’s success story.

October 12, 2018

  • We are among the leading supply chain and logistics companies of Pakistan and the biggest distributor of consumer goods in the country.
  • Being distributors of P&G, Duracell and Jacobs, we have cemented our position as the top FMCG distribution company of Pakistan.
  • Our rich history of retail distribution in several markets enables us to offer a unique one-window solution for companies looking for best-in-class, self-driven distribution and supply chain services.
  • Our state of the art warehousing and logistic services, provide a highly cost- and time-efficient route to market to our partner brands.

October 12, 2018

  1. As the largest retail distribution company in Pakistan, we enable you to sell to the remotest areas and hardest territories.
  2. Our years of experience and trained and dedicated sales force provides us the cutting edge needed to survive in an increasingly competitive and ever evolving market.
  3. We take pride in being the largest supply chain and logistics company in the FMCG sector in Pakistan and our dedicated supply chain team ensures end to end service delivery while maintaining high service levels.
  4. We partner with our clients to ensure a mutually beneficial relationship. Our lifelong relationship with big clients such as P&G is a big testament to our abilities.
  5. We are humble and realize that our success comes from God. We seek his guidance in our work.
  6. Integrity is our core value. It defines our business and our dealings and is central to what we do.
  7. Our sales team is trained to specialize in various sales channels in order to maintain laser sharp focus on the fundamentals and requirements of each channel.
  8. As an integrated service provider, we are a one stop solution for all your business needs. Our expertise is spread over sales, warehousing, logistics, finance, brand management, merchandising and IT.
  9. Our biggest strength are our employees. We commit to their professional growth and keep them motivated for what lies ahead.
  10. We are forward looking and look to consistently improve on our past performances.


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3rd Floor, Executive Tower, Dolmen City, Clifton Block 4,Karachi, Pakistan. Karachi, Sindh 75530 Pakistan.

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