The Success Story of Abudawood
The sales and distribution leg of any FMCG company has always been considered as the biggest contributor in revenue. The key drivers in establishing a robust, efficient and cost-effective sales and distribution arm are a well-planned go-to-market strategy in line with the market dynamics.
For any FMCG company the most optimal way to launch its product portfolio quickly is to partner with a reputable sales and distribution company in the relevant territory. Abudawood Pakistan has successfully established its name in a very short span of time as the biggest distributors in Pakistan with numerous success stories to its name e.g being the first FMCG distribution company at national level in Pakistan with automated order processing via hand held terminals in SAP environment.
The open secret behind the success of Abudawood Pakistan is based on promoting an integrity driven culture where the voice of every employee gets equal importance regardless of his/her position in the organization. Every employee is encouraged to be judicious, to cherish diversity, to respect each other ideas, to be open in communication and to focus on teamwork, empowerment and accountability. These aforementioned values are the pillars of Abudawood’s success story.