Channels
Channels
Leading the evolution of sales management in Pakistan, we have penetrated deeply across channels. We have tailored a distribution strategy to ensure the availability of our client’s products with the right product assortment at all the relevant channels. We define key business drivers for every channel based on research, data analysis and market learnings. Apart from developing existing channels, we also explore new channels to take brands to the shoppers.
1. General Trade
- High-Frequency Stores
- Wholesale
- Modern Trade
2. Sub Distributors
3. Institutions
- CSDs
- Utility Stores
- Hospitals
- Trusts
4. Global Customers
- Metro
- Hyper star
- Spar
5. E-commerce
