We are incredibly pleased to add yet another exciting brand to our portfolio. Duracell is the number one preferred battery brand globally and is among the top 100 brands of the world. Recently, it was acquired by Warren Buffet’s company Berkshire Hathaway and Abudawood was excited to be a part of this transition.
On January 20, 2017 the Commercial Director of Duracell, Payam Behnam, flew to Karachi especially to Launch this new partnership. Various teams across the country connected via video conference to review plans for the coming year and to discuss market winning strategies.