JACOBS DOUWE EGBERTS (JDE) is a global hot drinks company, serving consumers in more than 100 countries through iconic brands including: Jacobs, Tassimoa and Moccona among others. It controls over 100 brands of coffee worldwide and has annual revenues of more than €5 billion.
The origins of JDE date back to a Dutch coffee shop founded in 1753 when Egbert Douwes and his wife opened their grocery store, selling coffee, tea and other items that belong to “the daily joys of life”. From there on, JDE has established itself as the market leader in coffee in many countries.
Abudawood Pakistan acquired the sales and distribution rights for JDE in 2017 to introduce their master brand; JACOBS to the Pakistani consumer.