Savola Foods, part of the Savola Group, produces and markets mainly household staples such as edible oil, sugar, pasta and ghee, in approximately 30 countries of the MENAT (Middle East, North Africa and Turkey) region. Abudawood has recently partnered with Savola Foods for the sales and distribution rights of one of their biggest brands, AFIA Oil.
Healthy oil brand Afia was launched in 1980 and has established itself as one of the leading oil brands in the MENAT region. AFIA “The choice for healthy hearts” has established a clear value proposition for the consumers who are looking for a more balanced and healthy diet for their families. AFIA Corn, Sunflower, Olive and Extra Virgin oils have made huge inroads in all the countries they are present in. Capitalizing on the changing eating habits of the Pakistani consumer, we are very hopeful that we would be able to replicate Afia’s success in Pakistan as well.