Trade Marketing

Our retail partners lie at the heart of our business operations. Our dedicated teams of Category Management, Shopper Insights, Channel management and Business Development work tirelessly towards making our brands stand out in the marketplace.

  • Category Management
  • Trade Shoppers Insight Management
  • Channel Management
  • Business Development
Category Management

Our team of category managers are the custodians of different brands. They bring with them a diverse array of skills including category insight, strategic forecasting, shopper management and space planning among many others. These skills are optimally utilized to satisfy shoppers’ needs as well maximize sales of our business partners.

Every category drives Key Performance Indicators to ensure that the market is operated through sales fundamentals; thus ensuring long term growth, excellent customer service and lasting customer relationship.

Trade Shoppers Insight Management

A unique capability within Abudawood Pakistan is working on enhancing shopper experience. We develop and deploy category specific plans for customers based on consumer insights. We are focused on optimizing in store visibility by guiding clients on shopper’s psychology. The retail audit data is analyzed by linking it with our real time SAP data to identify gaps and drivers for category share’s growth/decline.

Channel Management

We ensure clients’ investment is effectively utilized across multiple channels; this is done through analysis of performance and by conducting research in the trade. Structural Corporate strategies are introduced as per the need of the channel while targeted plans are placed as per the geographical or channel need. We invest ahead of the curve in our go-to-market strategies to emphasize our presence in the distribution industry. One of our expertise lies in developing new channels of trade to ensure that we leave no door untapped, for example; Hospital, Pharmacies & E-commerce.

Business Development

We welcome the opportunity to branch into other consumer categories. Our focus has always been to partner with new businesses; facilitating their penetration into Pakistani market by capitalizing on our invaluable sales expertise. As part of our business on-boarding process, we conduct extensive market research before tailoring an effective go-to-market strategy for our clients.


Head Office

3rd Floor, Executive Tower, Dolmen City, Clifton Block 4,Karachi, Pakistan. Karachi, Sindh 75530 Pakistan.

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